Build Your Audience

#5: How to Grow Your Audience with a Podcast

irina pichura

Did you always know you wanted to be an entrepreneur, or did someone decide it for you?

Today’s podcast guest, Jessica Hurley was checking off all the (traditional life trajectory) boxes: getting her masters, climbing the corporate ladder, working a lucrative job, then her son was born 3 months prematurely.

This was the moment that changed everything and the jump into entrepreneurship happened. Those scary moments that you don’t know if you’ll live through, typically end up being the best things that ever happened to you.  

Jessica was not only excited about a change but her son’s life demanded it.

Today Jess is a podcast host and runs a podcast production agency that’s producing over 40 top podcast shows (killing it!). As if that wasn’t enough, she’s an unbelievable stage speaker (I’m talking TedX).

We’ll dive deep into why podcasts are the best platform for audience growth today, about how vulnerable storytelling can make you a shit ton of money online, and how to stay consistent with your content (she’s been producing weekly shows for 3 years so we’ve got a few things to learn here).

A Breakdown of this Episode

[6:51] Why Jessica says you don’t need to be more grateful for a job you hate and why you need to stop playing small.

[9:06] Hear about the life-altering moment that made Jessica an entrepreneur.

[14:35] Learn about Jessica’s #1 strategy to making money: knowing who you are talking to.

[23:10] Learn just a few of the 1000 reasons that Jessica believes podcasting is the easiest and most powerful way to build an audience.

[42:10] Find out how Jessica gathers confidence for taking big risks (like giving a TED TALK).

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Links Mentioned in This Episode

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Jessica Hurley

Jessica is the CEO of Instapodcasts and host of the Stranded Phase podcast. She is a speaker and woman devoted to helping other women break through barriers as they find their magic and walk into entrepreneurship.

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