Just Starting Out

#4: Why Your Business Needs a Unique Selling Proposition

irina pichura

Let me guess, you’re amazing at what you do. I bet you know exactly what kind of impact you make in the lives of your clients, but you feel like the online business space is a little too crowded? 

Like you’re competing... or worse, just lurking in the shadows of your competitors? That might be because you are trying to market to just about everyone. And you’re most likely lacking a super powerful weapon-the USP, the unique selling proposition. 

In this episode, I am talking with my business bestie and rockstar copywriter, Sarah Zerkel (Zerkie). She’s going to share all of her 5-step formula for creating USP’s so you can magnetize your ideal clients and repel everyone else. 

Sarah is the real deal. I know because the copy she created for my course, Crushing it with Courses instantly impacted my sales after she got her hands on it. 

Are you ready to stand out in your space? 

Tune into this episode to learn how to nail down your offer with a killer unique selling proposition.   

A Breakdown of this Episode

[4:46] Find out where you can use the unique selling proposition and why it’s a non-negotiable 

[6:01] Sarah shares why a USP actually simplifies selling EVERYTHING 

[6:54] Take a deep dive into Sarah’s Amplify Your Awesome Framework 

[11:30] Find out where else this magical USP comes in handy

[12:51] Learn the most common pitfalls you might stumble into in writing your unique selling proposition

[22:45] Do you know these brands? Check out some of Sarah’s favorite USPs

You Had Me at GIVEAWAY! 🍾

That’s right, I’m popping champs to celebrate getting this podcast off the ground!

I created this podcast for listeners like you, so I’m saying thank you for your support by doing a giveaway:

3 listeners will randomly be selected to win:

  • My favorite book Atomic Habits by James Clear.
  • 30 minute 1:1 business coaching session with yours truly ($997 value).
  • My favorite journal from Ban.do(including my brand stickers).
  • And 1 lucky winner will get all of the above, PLUS a set of Apple AirPods ($159 value).

To enter, just subscribe to the podcast, leave a review, then email us a screenshot of it to podcast@irinapichura.com.

Rate, Review, & Subscribe on Apple Podcasts

If you enjoyed this episode, subscribe to the show HERE so you never miss an episode!

If you really love what you’re hearing, take a minute to leave 5 stars and a review. Leave a comment, letting me know what you loved most about this episode!

It only takes a few minutes and every time you do, it allows me to empower more women to show up in their business like they were always meant to with confidence and freedom.

We'll be emailing the winners (on August 12, 2020) and giving you a shoutout on my Instagram (make sure to send us your IG handle)!

Links Mentioned in This Episode

Free mini course

5 Steps to Starting an Online Biz

Ready to build your empire? I'll show you step-by-step how to get your business launched!

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Course Creation Planner

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Sarah Zerkel

Sarah AKA "Zerkie" is a conversion copywriter and online sales strategist. And she's obsessed with helping next-level entrepreneurs stand out in crowded markets. Because watching her clients walk away knowing just what their “awesome” is and how to sell it is what she lives for.

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