Create a digital course so you can sell without working so damn hard.

8 weeks to course-activated business freedom? HECK YEA!

Girl holding laptop

You’re right on the edge of a hustle-till-you-drop, never-gonna-scale crisis:

(And I know from experience it looks a little something like this…..)

You started down your entrepreneurship road full throttle...jacked up on one too many Sbux Double Americanos, ready to hustle and grind 'til you "made it"....

…You binged every episode of the "Goal Digger" podcast until you could quote Jenna Kutcher by heart…

...You packed your iCal to the brim and live streamed 'til your ring light went dim...

All so you could have that flexible lifestyle, build a business you love, and impact hundreds with your God-given talent.

But let's be real, on your last "vacay" you were probably so freaked the eff out of coming home with no money that you skipped the beach to take sales calls and manage client temper tantrums.

So much for that "freedom lifestyle" you were after...

Girl with reading glasses working on computer

How has someone as talented as you become an utter slave to your business?

(and not the sexy Britney Spears kind of slave)

The truth is… You’re an EXPERT!

You DESERVE to build a business you love and have it actually work for you.

With the amount of time you’ve spent honing your expertise and providing crazy value to your clients, you need a step-by-step system that shows you:

01.

THE quickest way to share your knowledge with the people who need it...

02.

AND how to create the stable income and freedom you deserve from your business.

"I had no idea how to monetize my existing audience and I was stuck chasing shiny objects. Irina’s approach to building an online course has literally changed my business and life. She took a complicated process and simplified everything so much that it was actually able to launch it."

Kathy Kaswarm, Relationship Coach

I know you’ve got some underlying beliefs telling you why you can’t possibly build a course and passive income strategy...

You're stuck in the "How the hell do I do this?" weeds and unsure how to get out. (New projects get us all stuck here...the first thing I’ll teach you is how to get out.)

The question "If I build it, will they buy it?" keeps you up at night. (With my system for building courses, the answer will be a loud, resounding “HELL YES!”)

You feel like an unqualified imposter. (Confidence and proven methods are baked into everything I teach so you can kick that imposter syndrome to the curb.)

You think courses are just a passing fad that can’t make you cold, hard cash. (Tell that to me and my successful clients who are currently bringing in 6 figures. Courses aren’t going anywhere. The time to build is now!)

All this 👆? Completely attainable, no matter where you're starting from.

But you DO need a clear way there—a systematic, straight line system.

Girl sitting on the floor working on a computer

You ready to get in on my easy-to-follow, evidence-based system that gives you a straightforward *literally-cannot-fail* roadmap to building your course, scaling like crazy, and loving your business?

I thought so...

Which is why I couldn't be more stoked to introduce to my signature course-building system that I will teach YOU inside Crushing it With Courses™ .

6-Step Crushing it Method™

Module 1: Activate Your Course Creation Foundation

This module is all about structuring your workflow by breaking your to-do's down into 3 categories: organizing, researching, and implementing.

The number one reason courses don’t get finished is not because of lack of ideas and resources—it’s that people don’t treat it like the project that it is. They create an outline and it gets forgotten in Google Drive, they develop imposter syndrome, or they plan and plan but never launch.

Here’s how well get you there:
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Course Prep: Create a solid, evidence-based plan so that you can effectively finish your course in 60 days.

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Audience: Get clarity on your perfect course student—specifically, who’s problems you're solving with your course and how.

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Course Type: Believe it or not, there are different types of courses—and not all of them are the right one for you. Using crucial information about your audience, your expertise, and your business model we'll find and identify the best type of course for you. (Hot tip: Success in selling your course relies HEAVILY on creating the right kind).

Module 2: Validate Your Course

It's time to banish sleepless nights spent worrying if all the time and money you're putting into your course will actually pay off.

Even the most competent entrepreneurs get tripped up because they have no market validation that what they're making will sell...we can make sure that doesn't happen to you.

Here’s how well get you there:
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Validate: Learn the most reliable techniques for validating your idea: There are different ways to draw out the most telling data to inform your course creation process. 

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Surveying Your Audience: What should you ask? and who on Earth should you ask? Drawing from the audience you've defined in Module 1, we'll be able to nail down exactly who you should be surveying, where you can find them, and what you should ask (Hint: It's not the same ICA questionnaire you've been handing out since you graduated B-School).

Module 3: Design Your Course Like a Pro

Putting together an offer your audience can't refuse is more than just making up a catchy name, it requires knowing what makes you special in a crowded market, what promises you can make (and keep), what your winning bonus strategy should be, and so much more.

Here’s how well get you there:
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Define a Unique Selling Proposition: Here's where I'll help you define what you've got (your superpower if you will) and why your people will be ultra stoked to get a piece of it.

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Naming Your Course: I'll lead you through the "4 Kinds of Course Names" and we'll nail down which one is right for you i.e. which one will stand up and shout out all the value you've got in just a few powerful words.

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Crafting the Offer: Here's where price and promise come into play. Taking all the information we have on what you'll offer and who you'll offer it to, we can build out a plan for what you can charge for the promises you'll deliver on.

Module 4: Creating Your Course Masterpiece

The moment has arrived. You have a foundation more solid than concrete. Now, we get to implement and create your masterpiece. We get to do the thing you've been wanting to do for so long, but just haven't had the confidence to move forward.

After this step you'll be running right to your partner, your coach, hell probably even your mama to tell them the good news: "I'VE FINALLY CREATED MY ONLINE COURSE"!

Here’s how well get you there:
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The "Crushing it Outline": This ain't your mother's thesis outline. Nope. This is the "Crushing It" way to outline your course. It takes all that nebulous "idea fuzz" and turns into a streamlined plan.

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Creating Your Content: Here's where I'll show you how I create the BEST learning experiences for your students. This includes how to shoot videos, knowing what graphics you'll need, and how much info is too much (i.e. how not to throw them the whole kitchen sink).

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The "Irresistible Branding": Because courses aren't tangible, we need to make sure we brand your information in a beautiful and professional package (with a bow). The information inside your course is important, but if we can't get our audience to purchase it, they’ll never get the transformation we want them to—which is why I spend a lot of time on branding all of my courses and I'll teach you all of my tricks!

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Recording: There’s no way to sugarcoat this, recording the course is probably the most difficult part. Good news is that I’ve picked up LOTS of recording hacks throughout the years—including one that will save you months of recording and editing time (I can’t wait to share this one with you)!

Module 5: Delivering Like a Boss

Remember that "tech hell thought loop" you got stuck in last time you thought about creating a course? Here's where we pull you out of that and learn how to deliver your content, what platforms are right for you and so so much more. After Step 5, you'll be delivering your beautiful learning experience in the way that best serves your students.

Here’s how well get you there:
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Organize Your Deliverables: Once you've shot beautiful videos, assembled the perfect slide decks, and created award-winning worksheets—I'll show you how to organize them in the way that creates an optimal learning experience.

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Getting the Tech Right: Making the right decisions on which platforms to use and what tech will best serve you is no easy feat. Here's where I'll lead you through the options and make recommendations on which ones will work best for you.

Module 6: Optimize, Optimize, Optimize

A course creator's work is never complete. BUT the good news is you can still be slinging dough even while you work out all the bugs and continue to optimize your course. This step is crucial for making sure your students have the best results and eventually turning your course into an evergreen passive income machine.

Here’s how well get you there:
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Beta Testing: Beta testing is the most effective way to make dollas while you learn. Here I'll teach you how to release your course to your first group of students in a way that lets you provide all the value and learn what to tweak for the future.

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Collecting Testimonials: I'll show you how to collect testimonials that demonstrate past successes so you can usher in new eager students for your future launches.

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High Converting Sales Pages: There's an art and science to creating a high converting course sales page. This lesson walks you through all of the elements that will help optimize it.

"Finding clients for my fitness business was a struggle. After using Irina's step-by-step system, I made $10k in my first live launch and now I am getting ready to set it to run on evergreen! I finally have a business that I'm proud of. I couldn't thank you enough Irina!"

Janessa Jaxson, Health & Fitness Expert

Hey, I’m Irina

Now I’m gonna keep this short and sweet for ya (it’s the New Yorker in me).

So, let's get clear on what I will and will not do for you.

What I absolutely refuse to do: saddle you with a bunch of busy work (hello...you're too busy already), give you a list of "course creation" hacks and no strategy, make a bunch of empty promises and give you false hope about scaling your business with a profitable course.

What I WILL happily, skilfully, and efficiently do for you and your business (if you'll allow me):

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Give you real strategy. No fluff. No BS. Just the most efficient and proven method for getting from A to B.

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Give you the tools to take your business from fumbling, time-sucking, energy drainer to massively scaled business freedom.

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Teach you to package everything that makes you an expert at what you do and reach your biggest fans, your best clients, and your loudest cheerleaders.

Check out dis video to learn how 👇

Everything you get inside Crushing it with Courses ™

6 Video Modules that lead you through my proven, tested, effective 6-Step Crushing it Method ™

Instant lifetime access (and all updates) to the member’s portal with all the video training and worksheets.

Realtime support from me, from your colleagues, and from experts in our exclusive Facebook Group.

Worksheets, Cheatsheets, and step-by-step guides for every part of the process.

Guest expert presentations that will help you define your Unique Selling Proposition and evaluate when you’re ready to put your course on Evergreen.

Accountability to keep your motivation from running dry.

+  these amazing bonuses:

Bonus #1 Crushing Your Launch ($297 Value)

Once you're done creating your course, you'll get the step-by-step of how to launch it to raving fans! You'll have a solid understanding of what a launch cycle looks like, how to create the perfect lead magnet, optimize your sales page conversions, create a winning webinar, and all of the emails to send. I'm hooking you up with everything you need to do to have a successful launch

Bonus #2: The Tech Vault

Tech trips up a lot of us...but not you my friend!

This is a library loaded with “how-to” instructional videos for your entire course creation journey. To make sure you implement everything you learn inside of Crushing it with Courses ™, I’ve recorded step-by-step tech walkthroughs so you don’t get stuck on HOW to do something.

Bonus #3: Private Crushing it with Courses ™ Facebook group ($297 Value)

I want you to feel super supported during your course creation journey. This private community is where you can get all of your questions answered, exchange feedback, and find encouragement from others in the trenches.

•  Monthly Q&A’s with me and other experts
•  Access to others going through the course creation journey
   with you
•  Ask me anything, anytime - full support from me as you go
   through the course

"Irina teaches funnels in such a simple way. I understand them now and have a clear step-by-step strategy to create one for myself. Irina is an expert when it comes to making automated passive income."

Mia Stallard, Social Media Strategist

You're ready to build out your digital course and experience total business freedom if...

  • You’re ready to build your course and do it right the first time. 
  • You know that when you start something, with the right support, you've got what it takes to follow through and get 👏 it 👏 done👏. 
  • You've seen other business owners around you experiencing audience growth, sales, and  business flexibility from having a course—and you're ready to have a slice of that pie too.

Did you put your hand up like "YES! THAT'S ME" ?

Then you, my friend are EXACTLY who I want inside Crushing it With Courses ™. See you inside.

Girl sitting on the floor working on a computer
BEst Value
Pay in full

$997

(save $197)

The Entire 6 Steps to Crushing It™ Method

Instant Lifetime Access & Updates

Tech Vault with Implementation Videos

Private Members Only Facebook Group

Crushing Your Launch™ Bonus

Buy Now
6 monthly Payments

$199

/month

The Entire 6 Steps to Crushing It™ Method

Instant Lifetime Access & Updates

Tech Vault with Implementation Videos

Private Members Only Facebook Group

Crushing Your Launch™ Bonus

Buy Now

You’ll be backed by the 14 day “Crush it or Leave it” money back guarantee

Crushing it with Courses ™  gives you a complete course creation strategy, along with all of the very best techniques I've used to make 6 figures with just one course.

But, if for some reason you're still feeling skeptical...

I want to give you every opportunity to build a course that sells like hotcakes, and brings you the business freedom you so deserve. Which is why I'm giving you 14 days to work through the course, implement the techniques, and experience the life and business changing results that come from finally completing your digital course.

Wanna know the deets? You can find 'em here.

“Irina has assisted me with each aspect in my business in a way that is effective and works. She overall is driven to assist you to make sure that you have exactly the foundation you need for success.”

Melissa Carvalho, Career Coach

Got Questions?

No worries. So do your fellow Crushers. Here are the Answers...

Am I really qualified to be teaching a course?

This sounds like a case of Imposter Syndrome. Look, I'll be honest, not everyone is ready to build out a course. BUT if you've built expertise in your field (whether in your own business or at a 9-5), solve a burning problem for your clients, and are ready to package it all into a high quality digital course—then YES you really are qualified.

Is building a digital course actually profitable, or is this just a passing industry fad?

We're not here to just build a course that sits sad and alone on some Kajabi shelf. Your time is valuable.

Course building is only worth it if we know it's going to sell and provide crazy value to your students. Which is why a huge part of my 6-StepCrushing It Method ™  is making sure your idea is valid and will sell BEFORE putting in all the time to create it.

Once it's built, we'll go through the strategies you'll use to launch it to a primed audience. Building a stellar, profitable course has and will continue to be the best way to create additional revenue streams in your business.

Will I learn about creating an evergreen/passive income strategy with my new course?

YES! Part of the fun and freedom of building an online course is being able to get it running on evergreen (if you choose to).

While the focus of this program is building your course, I've put together several bonus lessons aimed at getting you set up for evergreen, passive course sales. 

You hear that? It's your Stripe account going ding! ding! ding! while you sleep.

How long will it take to complete?

This course is self-paced so you can go as fast or slow as you want.

But, if you want to complete it within 60 Days, as it's designed, you should plan 5 dedicated hours per week to course material and implementation activities.

 I don't have an online business. Can I still create a digital course to scale my business?

Yes. Experts of all kinds can experience the same benefits from launching a digital course. No pre-existing online business is required.

 Can I just figure this out myself?

Yes, you can spend a lot of time and energy trying to piecemeal bits of free information together. But you’re also smart and know that your time = money. Instead of spinning your wheels and still not being sure you’re doing it right, you’ll get a proven step-by-step system that I personally use to create 6-figure courses.

Do I get accountability to get this complete?

You’ll get instant access to the Crushing it with Courses ™ Members Only Facebook group to ensure you never get stuck in your course creation journey.

 I've got a really small list. Can I still create and sell a course?

100%. When I created my first course, I had a teeny tiny list. 

You don’t need a massive list to create your first course. The launch bonuses will teach you how to market your course.

How much access do I have to you?

You get monthly Q&A calls with moi inside the private Facebook group—plus I’m always popping in to say hello and provide you game-changing info and resources.

 How will I receive the lessons?

Lessons will be delivered in 6 video modules through Kajabi. You’ll receive instant access to all lessons as soon as you sign up!

How long do I have access for?

You have lifetime access to all course materials, including any updates.

Will this be another course I won’t complete?

Ultimately, that’s up to you. BUT I’ve created this course SPECIFICALLY to help you complete it and see incredible results (see my “14-Day Crush or Leave It” guarantee). If you show up to play, I promise you’ll get it done.

BEst Value
Pay in full

$997

(save $197)

The Entire 6 Steps to Crushing It™ Method

Instant Lifetime Access & Updates

Tech Vault with Implementation Videos

Private Members Only Facebook Group

Crushing Your Launch™ Bonus

Buy Now
6 monthly Payments

$199

/month

The Entire 6 Steps to Crushing It™ Method

Instant Lifetime Access & Updates

Tech Vault with Implementation Videos

Private Members Only Facebook Group

Crushing Your Launch™ Bonus

Buy Now
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