There seems to be an endless amount of tools and tech to create, maintain, and launch your course. Deciding on which are right for you may feel overwhelming and can even hold you back from getting your course out there into the world - which we don’t want. If you don’t already know, I am a digital course addict - creating them, enrolling them, helping my private clients launch them. Instead of binging on Netflix, I enroll in one new course per week! Needless to say, I’ve been doing lots of research when it comes to what’s working (and not) when it comes to courses.I’ve broken down the process of deciding what tech and tools you'll need into 3 parts:
- Course Creation
Getting started isn't as difficult as it might seem, you just need to make some key decisions on what software and tech you'll be using. I prefer to record my courses by creating slide decks in PowerPoint and record my voice over them. There are three things I truly need to accomplish this:
1. Recording: Blue Yeti Microphone
One of the most important (if not most important) piece of tech you’ll need is a microphone. Course students say they care more about sound quality than video quality, so if you don’t already have an external microphone, this should be one of your first-course creation investments. There are lots of microphones on the market, the one that I currently use is the Blue Yeti, it’s a mid-range microphone that’s easy to use and produces high-quality sound when you’re recording your course.
2. Recording and Editing Software: Camtasia
There are millions of ways to record and edit your screen (if you’re recording slide deck presentations), however, the following two are the quickest and simplest way to both record, edit, and export your lessons. Camtasia is the software that I use for all course recordings and editing. It’s simple, but has tons of features, like recording screen and webcam, adding effects, music, titles, annotations, and callouts. You can even import and record your PowerPoint slides directly into Camtasia. The best part is, it’s available for both PC and Mac.
3. Graphics: Canva
You’ll need graphics throughout your entire course creation process - on your slide decks, inside your member portal, PDF workbooks, sales page, and your course launch assets. Canva is an amazing subscription to create your own beautiful course assets easily.
What you may not have thought about are the monthly maintenance costs to keep your course up and running. This is where you need to think about your course creation budget and make some tough decisions on which platforms and service providers you’ll need.
4. Course Platform: Kajabi
Kajabi is my recommended platform of choice, because not only is it user-friendly, but it's a beautiful Learning Management Service (LMS).Also if you go with Kajabi, you don’t need other things like landing page hosting, an email service provider, and an order form - it’s an all in one! Something else that's awesome about Kajabi is the Learning Management System (LMS) and the student experience. The member's area is clean and organized, marking the student's completion and helping them complete your course. From all the other LMS's, I found this one to be the easiest as a student and course creator.
5. Sales page and Funnels: ClickFunnels
ClickFunnels is a simple drag and drop builder for your sales pages (no developer needed). It also allows you to quickly create beautiful sales funnels when you're ready to launch your course.
6. Email Service Provider: ActiveCampaign
You’ll need an email service provider in talk to your payment gateway and your member's area to deliver the login details to your students. If you go with a solution like Kajabi, you don’t need anything else, but if you do go with another platform like Teachable, or self-hosted options like AccessAlly, you’ll need a good email service provider. ActiveCampaign is an email service provider that is simple enough for a beginner to start with, but robust enough to grow with your business. It also easily integrates with most course platforms and carts.
7. Order Form - Samcart
Again, most course platforms do come with an order form, sometimes even landing pages like ClickFunnels have them build in, but if not, Samcart is a great option. I love the look and feel of the payment forms inside of SamCart - they are set up to convert. You can use Stripe and/or Paypal and it seamlessly integrates with all course platforms. This is a great option if you’re self-hosting your course or if you want more features than your course platform provides.
There are many launch strategies out there, but my favorite way to sell my courses is through live webinars. I love creating them, hosting them, and the live interaction helps students make a decision of whether your course is right for them.
8. Webinar Platform - WebinarJam
There’s no perfect platform that I’ve found, but one that has done everything I’ve wanted and allowed for me to set my course to evergreen (to sell passively) is through Everwebinar. It’s a simple move when you’re ready to set your course to run on autopilot. Ready to create your course? Download my Course Creation Planner to figure out your course budget, which software and tech are right for you, and how it all works together.