Entrepreneurship

16 Ways to Grow Your Facebook Group For Free

irina pichura

I am obsessed with Facebook groups, especially mine - Behind the Business. I love growing an engaged group alongside an email list. That is the basis of my entire business model - get people onto my email list, invite them to join my Facebook group, create and sell products and services that solve their problems.But where do you find (the right) people for your Facebook group? Here are all the places I’ve found to work in getting a steady stream of new members. If you’re focused on growing your group, think of everywhere you can add a link to it. Below are some ideas, however, there’s an endless list of places that you can promote your group. Be intentional with everything you create and find creative ways to mention your group.It takes time to grow your group so don’t get discouraged - stay committed and make it fun!

Personal Facebook Profile

When you're growing your own group, it's a great idea to join other Facebook groups that are apart of your niche and provide value. You can make posts, answer questions and networking inside of those groups. Make sure to read the group rules before posting. When you engage in other Facebook groups, people are going to check out your profile. It's a good idea to have several ways of inviting those people to your group. There are three main places to capitalize on this on your private profile:

1. HEADER IMAGE

You can use an image that is apart of your Facebook page like I did and add a link in the description.

16 Ways to Grow Your Facebook Group
2. INTRO / BIO SECTION

Again, people are going to check out your profile if you’re engaging inside other groups and this is the perfect place to invite them to join your group.

16 Ways to Grow Your Facebook Group
3. FEATURED IMAGE & WEBSITE LINK

My featured image is for my group and the only website link I use links to my Group - giving people one call to action is better than multiple because when people have more than one option, most of the time they don’t choose any.

16 Ways to Grow Your Facebook Group

Facebook Business Page

On your page, you also have three areas where you can invite people into your group.

how to grow your faceboook group
4. HEADER IMAGE

Just as with your personal profile, your header image can be focused on and linked your group in the image description.

5. WEBSITE BUTTON

In the settings you have options of where you want the blue button to send people who land on your page, if you’re focusing on growing your group, you can change this from your website to group.

6. TABS

In your business page settings, you have two places you can link to your group - under Community and also under Groups.

7. PINNED POST

You can make a post inviting people to your group and pin it to the very top of your page.

Your Website

8. TOP MENU BAR

One of the links I always have on the top header menu (and also footer menu) is “Community” or “FB Group” (check out the menu bar on this page).

9. LEAD MAGNETS

I have my lead magnet linked throughout my site and on the Thank You page of every single lead magnet, I’ll add an invite to my group as well.

how to grow your faceboook group
10. BLOG POSTS

Just like you see right in this blog post, I provide value and then invite people to join the group if they'd like to go deeper with me on similar topics.

Instagram

11. BIO SECTION

Inside my bio, I use LinkTree - there are two links: one for my freebie (which will invite people into the group via the Thank You Page, once they opt-in) and the other to join my group.

12. POSTS

I’ll make some posts and at the end, I directly inviting my followers to my group

13. STORIES

A few times a week, I’ll post a story inviting people to swipe up to join my group. If you don’t have the swipe up feature yet, you can direct people to the link in your bio and/or just tell people the name of your group (both are effective).

how to grow your faceboook group

Pinterest

14. BIO SECTION

Just like with Instagram, you can invite people to your group directly in the bio section of your Pinterest profile.

how to grow your faceboook group
15. INSIDE OF BOARDS

After the description in your Pinterest boards on your groups topic, you link your group, just like I did here:

how to grow your faceboook group
16. CREATE A PIN

Create a pin linking to your group and share it inside of your boards and any group boards you’re apart of as well.Once you’ve added a link to all of these places, you should begin seeing requests for people to join your group. Remember, engagement inside the group matters more than the quantity - if your group is super engaged (you’re getting lots of likes, comments, and there’s live video), Facebook will reward you by adding your page to the Suggested Groups section (this is where I get tons of members from). Do you love topics just like this? Trying to grow your own audience? I share lots of exclusive tips and tricks inside of my Facebook group - Behind the Business - would love to see you inside!

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