I am obsessed with Facebook groups, especially mine - Behind the Business. I love growing an engaged group alongside an email list. That is the basis of my entire business model - get people onto my email list, invite them to join my Facebook group, create and sell products and services that solve their problems.But where do you find (the right) people for your Facebook group? Here are all the places I’ve found to work in getting a steady stream of new members. If you’re focused on growing your group, think of everywhere you can add a link to it. Below are some ideas, however, there’s an endless list of places that you can promote your group. Be intentional with everything you create and find creative ways to mention your group.It takes time to grow your group so don’t get discouraged - stay committed and make it fun!
Personal Facebook Profile
When you're growing your own group, it's a great idea to join other Facebook groups that are apart of your niche and provide value. You can make posts, answer questions and networking inside of those groups. Make sure to read the group rules before posting. When you engage in other Facebook groups, people are going to check out your profile. It's a good idea to have several ways of inviting those people to your group. There are three main places to capitalize on this on your private profile:
1. HEADER IMAGE
You can use an image that is apart of your Facebook page like I did and add a link in the description.
2. INTRO / BIO SECTION
Again, people are going to check out your profile if you’re engaging inside other groups and this is the perfect place to invite them to join your group.
3. FEATURED IMAGE & WEBSITE LINK
My featured image is for my group and the only website link I use links to my Group - giving people one call to action is better than multiple because when people have more than one option, most of the time they don’t choose any.
Facebook Business Page
On your page, you also have three areas where you can invite people into your group.
4. HEADER IMAGE
Just as with your personal profile, your header image can be focused on and linked your group in the image description.
5. WEBSITE BUTTON
In the settings you have options of where you want the blue button to send people who land on your page, if you’re focusing on growing your group, you can change this from your website to group.
In your business page settings, you have two places you can link to your group - under Community and also under Groups.
7. PINNED POST
You can make a post inviting people to your group and pin it to the very top of your page.
8. TOP MENU BAR
One of the links I always have on the top header menu (and also footer menu) is “Community” or “FB Group” (check out the menu bar on this page).
9. LEAD MAGNETS
I have my lead magnet linked throughout my site and on the Thank You page of every single lead magnet, I’ll add an invite to my group as well.
10. BLOG POSTS
Just like you see right in this blog post, I provide value and then invite people to join the group if they'd like to go deeper with me on similar topics.
11. BIO SECTION
Inside my bio, I use LinkTree - there are two links: one for my freebie (which will invite people into the group via the Thank You Page, once they opt-in) and the other to join my group.
I’ll make some posts and at the end, I directly inviting my followers to my group
A few times a week, I’ll post a story inviting people to swipe up to join my group. If you don’t have the swipe up feature yet, you can direct people to the link in your bio and/or just tell people the name of your group (both are effective).
14. BIO SECTION
Just like with Instagram, you can invite people to your group directly in the bio section of your Pinterest profile.
15. INSIDE OF BOARDS
After the description in your Pinterest boards on your groups topic, you link your group, just like I did here:
16. CREATE A PIN
Create a pin linking to your group and share it inside of your boards and any group boards you’re apart of as well.Once you’ve added a link to all of these places, you should begin seeing requests for people to join your group. Remember, engagement inside the group matters more than the quantity - if your group is super engaged (you’re getting lots of likes, comments, and there’s live video), Facebook will reward you by adding your page to the Suggested Groups section (this is where I get tons of members from). Do you love topics just like this? Trying to grow your own audience? I share lots of exclusive tips and tricks inside of my Facebook group - Behind the Business - would love to see you inside!